A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly searching for new methods to capture the attention of users. Popunder ads emerged as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While they're often mistaken for popup ads, popunder ads operate differently and so are often less intrusive.
In this short article, we will explain what popunder ads are, where did they work, their advantages, and finest practices for using them with your marketing strategy.
What Are Popunder Ads?
Popunder ads really are a type of display ad that opens in a very new browser window or tab behind the active window. Unlike popup ads, which immediately grab an individual’s attention by appearing along with the current page, popunder ads remain hidden prior to the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to concentrate on the ad when they are finished using main activity.
Because of the placement, what is a popunder ad are likely to be considered being more user-friendly than popup ads. They don’t interfere with the browsing experience, but nevertheless provide advertisers with an opportunity to acquire message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When a user visits an online site, the popunder ad is triggered by an action—such as hitting a link, button, or form on the page. This can be done in the way that feels seamless, often minus the user realizing the ad has opened behind the main window.
Ad Opens in a very New Tab or Window: Instead of appearing along with the current webpage (as being a popup would), the ad opens inside a new tab or browser window behind the active session. Users will not likely immediately begin to see the popunder ad.
User Engagement: Once the user finishes browsing and closes the active window, they are going to notice the popunder ad without anyone's knowledge. Since the ad only appears after they’re carried out with their primary activity, it avoids interrupting the consumer experience.
Click and Conversion: The popunder ad was designed to drive clicks and conversions. Once the consumer discovers it, they're able to engage with all the ad by clicking on it, leading them to the advertiser’s landing page or website.
Popunder ads tend to be used for driving traffic to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have many perks that make them an appealing option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over an individual’s screen, popunder ads stay in the background and don’t interrupt browsing. This can lead to an even more positive user experience and reduce ad fatigue.
High Visibility
Since the ad appears only after an individual has finished their primary activity, they are more likely to provide it with their full attention. Popunder ads can achieve higher visibility since they remain open on the user’s device until actively closed.
Better Click-Through Rates
Many advertisers realize that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because these are seen at any given time when an individual is more relaxed and not distracted by other content, they could drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which takes place when users become familiar with ignoring ads which can be placed in predictable spots on a webpage. Since they appear inside a new window or tab, popunders stand out and they are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads are often less expensive than other types of display ads, for example native or video ads. They can give you a better return on investment (ROI) for advertisers trying to reach a broader audience without having to break the bank.
Extended Time on Screen
Unlike popup ads, which are typically dismissed immediately, popunder ads remain open in the background before the user decides to close them. This extends just how long the ad is visible and raises the chances that the person will build relationships it.
Best Practices for Using Popunder Ads
To maximize popunder ads, consider these best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to make sure that your ads are consideration to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target based on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click on the popunder ad, they ought to be directed to a landing page that matches the ad’s message and is made to convert. Ensure your squeeze page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays an important role in engagement. Use compelling visuals, clear messaging, and a strong CTA to entice users to click around the ad. Make sure the ad content articles are aligned while using product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting strategies to find the combination that actually works best for your campaign. A/B testing helps identify what resonates using your audience and permits you to refine your ads for better performance.
Ad Frequency Control
Be mindful of how often your popunder ads are displayed to users. Overuse can result in annoyance, which can reduce the effectiveness of your respective campaign. Use frequency caps to control the number of times a user sees your popunder ad in just a certain period of time.
Monitor Performance Metrics
Keep an eye on key performance indicators (KPIs), such as click-through rates, conversions, and bounce rates, to gauge the success of one's popunder ad campaigns. Use the data to generate informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re looking to run popunder ad campaigns, here are a few of the top networks offering this format:
PropellerAds
PropellerAds is one with the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is acceptable for both small businesses and large enterprises.
Adsterra
Adsterra is a popular ad network offering popunder ads having a range of targeting options, including geo-targeting and device targeting. Adsterra is recognized for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds focuses primarily on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, so that it is ideal for advertisers with varying budgets.
ExoClick
ExoClick is often a performance-based ad network that provides various ad formats, including popunders. It offers a user-friendly platform with real-time analytics and robust targeting features to make sure ad effectiveness.
HilltopAds
HilltopAds offers a array of ad formats, including popunders. It provides advanced targeting, ad frequency control, plus a fraud detection system to make certain high-quality traffic and much better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background prior to the user is finished their main activity, it’s less likely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the user’s browsing experience, which makes them more acceptable to numerous users.
Cost-Effective: Popunder ads normally have lower costs than other formats, driving them to a budget-friendly choice for many businesses.
Longer Engagement: Popunder ads stay open until the user actively closes them, giving them more time to attract attention.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of these campaigns.
Delayed Interaction: Since popunder ads are hidden before the user closes their main browser window, there’s normally a delay in once the ad sometimes appears, that could affect immediate engagement.
Negative Perception: While less intrusive than popups, quite a few users still view popunders negatively, especially if they're not well-targeted.
Conclusion
Popunder ads provide a unique chance of advertisers to interact users in the less intrusive way. Their ability to keep in the background before user is ready to have interaction gives them a benefit over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and cause better conversions.
As digital advertising will continue to evolve, popunder ads remain a very important tool for marketers trying to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format to their broader online marketing strategy with success.